Zara joined Triago in 2020. She is responsible for investor coverage in Northern Europe, focusing in particular on UK institutions and family offices. Prior to that, Zara worked in Institutional Sales at BlackRock for six years where she was responsible for developing and deepening relationships with pension fund clients. Earlier, she spent five years at SEI Investments, a technology-driven wealth management platform, where she worked in various roles across sales, business development and product for SEIs financial technology platform. Zara graduated with Honors in Business Management from Kings College, University of London. She is part of the 100 Women in Finance group and has been a committee member since 2019. Zara is a Pakistani national fluent in English and Urdu.